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Tyrexpo Asia 2011 Marketing Support
- Regular press releases to all media & trade journals.
- Tyrexpo Asia newsletters – 8 issues published for direct mailing to ECI database of 20,000.
- Trade Journal Advertising – all international tyre and tyre industry related publications.
- 100,000 visitor tickets for exhibitor and direct mailing purposes.
- Electronic visitor ticket mailings to entire database.
- Local radio advertising.
- Internet – show details available on tyre industry and association websites.
- Media stand on site at show to promote international trade journals. Press Office showcasing exhibitors press packs / literature on site for trade press.
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