Confidence riding high as TyrexpoAsia reports buoyant exhibitor bookings for 2011 exhibition – 60% floor space sold! With nine months to go before the doors open for the next staging of TyrexpoAsia in Singapore, the exhibition is already 60 per cent full with exhibitors from around the globe and across the full spectrum of the tyre and workshop industries confirming their presence. Companies already committed to the exhibition next March include tyre manufacturers and distributors BKT, Belshina, Mindtrac, Omni United, Stamford Tyres, Techking and YHI, workshop equipment suppliers Newera Equipment, tyre repair equipment specialist Monarch Vulcanising Systems and Elgitread, the Indian supplier of tread rubber. The buoyant demand and interest in securing prime locations at the eighth staging of the popular bi-annual event is being seen as an indication of the recovery in confidence of the tyre and equipment industry in the region. Singapore-based Stamford Tyres recognises the importance of the exhibition as a prime opportunity to network with dealers and customers while promoting its newest passenger car product range. Marketing executive Suzsu Yeung Mei Mei, says: “As a Singaporean company it is particularly important that we take advantage of the international tyre industry focus that TyrexpoAsia brings with it. It will be a great opportunity to introduce dealers and distributors to our latest car tyre, the ultra high performance Sumo Firenza ST05A. We will also be inviting customers to visit our offices and meet local retailers while they are in Singapore.” Toni Elderfield, President of Monarch Vulcanising Systems, says: “TyrexpoAsia has always consistently been a commercial success for us resulting in new contacts and new business. It has allowed us to mix with companies from all aspects of the tyre trade and we are greatly looking forward to taking part in the highly anticipated 2011 event at the Singapore Expo Centre.' Paul Farrant from ECI International, the owner and organiser of TyrexpoAsia, comments: “There is a real appetite and enthusiasm for next year’s show which is reflected by the fact that half of the floorspace has already been taken so far in advance of the exhibition taking place. “All the signs indicate that the tyre and equipment sector is very keen to do business in the region and have put concerns about the global economy behind them,” he adds.